The industry with the lowest click-through rate is the employment and job training industry, at 0. The most effective length for an ad title on Facebook is four words —15 words for a link description. S and Canada. Behind the U. New parents use Facebook mobile 1. Facebook gets over 8 billion average daily video views.
People are 1. Millennials are 1. One in five Facebook videos is now a live broadcast. In Facebook News Feed, people consume a given piece of content faster on mobile than on desktop. People can recall a piece of consumed mobile content for just 0. As of December , Facebook has more than 58, employees. Shakira has the most Facebook fans of any musician on Facebook.
This statistic presents Facebook's revenue and net income from to Facebook's revenue grew from 7. That year, the social network accumulated a net income of The majority of Facebook revenues are generated via advertising - the shift towards e-commerce and online marketing has never been more evident than in Other revenue-generating factors are online marketing and online promotion during events such as the U.
The statistics show the companies that Facebook has acquired over the years and their acquisition price. In , Facebook acquired Whats app for 19 billion US dollars. Also, Facebook bought Instagram during the year for 1 billion US dollars.
This infographic is about Facebook Usage Statistics where some interesting stats and reports about Facebook Users are depicted in a nice and interactive way. Below are some interesting insights that we get from this infographic.
We all know that Facebook is the biggest social networking site in the world. But when we analyze the data of Facebook users worldwide in detail, we could understand that it is way too influential in our lives.
The total number of monthly active Facebook users across the world is 2. The number of daily active Facebook users had already reached the mark of one billion during the 3rd quarter of itself and now it has reached 1.
Coming to the data of the United States and Canada alone, the number of Facebook users who are monthly active has reached up to million in the 3rd quarter of , from the million mark which it had achieved during the 4th quarter of They can also build an audience and connect with people who are interested in what they have to offer.
Customers can post questions to Facebook Pages, to which businesses can respond, which saves time and streamlines communication. In short, a Facebook Business Page is a free opportunity for your business to increase brand awareness and promote positive word-of-mouth.
Out of the U. Facebook continues to be among the most widely used social media platforms among U. And just to show how dominant Facebook is, the same survey shows that 80 percent of this same group use social media. Facebook is also the most widely-known social media platform. In fact, 95 percent of the U. Age appears to be a differentiating factor for users when it comes to Facebook usage: 74 percent of Facebook users in the U. This falls to 64 percent for those between 12 and 34 years old, and just over half of those 55 and older use Facebook.
Knowing the preferred social media platform of the U. Contrary to popular belief, Facebook still remains the dominant social media platform for young adults. This Facebook statistic also shows us that for the most part, young adults prefer to use similar social media platforms to interact with others their age. Despite other social media platforms such as Snapchat gaining popularity among young adults, Facebook still has the attention of Millennials and Gen Z. Getting to know what platform your target market is using most of the time helps to determine which platform makes the most sense for your business to utilize.
One of the reasons Facebook has become such a huge social network worldwide is its mobile accessibility. Unrestricted access through multiple mobile apps as well as its mobile website has given Facebook an edge over competitors without a mobile-first approach.
That means that only 1. This Facebook statistic also helps to emphasize how important it is to optimize your content for mobile devices. When it comes to time spent on Facebook, the latest Facebook statistics show that users spend an average of Compared to other big social apps, people spend almost the same amount of time on WhatsApp, at This is followed by Instagram, on which users spend This is also loosely translated to 8 A.
M in some regions. This time would be ideal as this is when most people are checking on their social media platforms as they commute to work. According to a study by Sprout Social , Facebook posts perform better on Wednesdays and worst on Sundays. Images remain the most popular form of content on Facebook, receiving engagement rates of 0. The least popular content type is link posts which only get 0. With an advertising audience of 2. In the U. Unlike most other social media platforms like SnapChat , LinkedIn , and TikTok , Facebook statistics indicate that the platform is ideal for all people regardless of their age, gender, or financial status.
For instance, Snapchat and TikTok are more focused on the younger generation Millennials and Gen Zs , while LinkedIn is ideal for working professionals. On the other hand, Facebook is a platform that can be used by all ages, from boomers to Gen Zs.
This makes it the holy grail for marketers that wish to advertise products or services with a broad target audience demographic. Furthermore, the CTR on Facebook is quite appealing compared to other social media platforms. The highest Click-through rate for Facebook is 1. Besides being able to reach their target audience, Facebook has made it easier for brands to interact with their customers as they enhance and build their relationships.
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