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Subscribe Now. Subscribe now. Lifestyle Newsletter. Sign Up. Watch Here. Puzzles hub Visit our brain gym where you will find simple and cryptic crosswords, sudoku puzzles and much more. Created with Sketch. Costs have been cut at another cash guzzler, the digital entertainment channel E4. The broadcaster's expansionist tendencies have been curtailed, and Mr Thompson is concentrating on reviving the terrestrial channel. Hol lyoaks, the teen soap that also comes from the Brookside production house Mersey Television, will be pushed up to five days a week from early next year.
Brookside will not be replaced directly, but the slots will be filled with lifestyle shows such as Location Location Location and Grand Designs.
The Guardian understands that a long-term plan is to schedule Hollyoaks in peak time every night after The Simpsons, when the US animation comes to Channel 4 in In the meantime, Mr Thompson is understood to be turning his eyes on other poorly performing shows such as the teatime chat show hosted by Richard Madeley and Judy Finnigan, and the breakfast programme RI:SE.
Richard and Judy will probably not be recommissioned when it ends next year, while RI:SE is expected to get a relaunch. Nick Theakstone, investment director at the ad buying agency MindShare, said: "Channel 4 is right to axe Brookside, it can't continue to flog a dead horse.
John Overenden, TV director at PHD, another ad buying agency, added: "Advertisers are relieved at the decision because it will allow Channel 4 to concentrate on a replacement. But Hollyoaks is a quick fix. Brookside broke new ground with the controversial kiss between between medical student Beth Jordache Anna Friel and new character Margaret Nicola Stephenson. I hope that those loyal Brookside fans will find this programme and enjoy the same public service values and level of entertainment.
I hope we can develop a useful public resource partnership as strong and as powerful as Brookie Basics. We are all looking forward to going back and making grown-up telly again — just as we will for the last few months of Brookside in its new late night slot at Type keyword s to search. Speculation that long-running Channel 4 soap Brookside was about to be chopped from the schedule was confirmed today when Mersey TV issued a statement explaining: "Having gone through every possible scenario both Mersey TV and Channel 4 have agreed that there is no place where Brookside could survive in the C4 schedule.
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